Wednesday, March 28, 2012

Minhas targets woman

Of course. As reported on the Great Canadian Beer Blog (and good for them) Wisconsin / Calgary based Minhas Microbrewery has announced the release of a variety of flavoured beers targeted at the ever expanding female beer drinkers. The Uptown Girl brands will feature three beers: the 57 calorie (how many Canadian joules is that?) Uptown Girl Premium Light Lager, Uptown Girl Cherry Belgian Red and Uptown Girl Strawberry Blonde Ale. The Belgian Red has organic cherry juice and the Strawberry Blonde has hints of banana.

All beers have only 4% alcohol and are found in 207 ml bottles as "woman typically drink beer slower than men, causing the beer in the larger bottles to become warm and less enjoyable"

Hmmm.
There you go




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