I was asked recently to offer suggestions of craft beer to buy for Thanksgiving guests. I get excited about these questions.
When answering, one should be wary of immediately advising and giving suggestions. You should remember to ask questions first.
Who are they buying for and what do they normally drink? You can then start offering craft related alternatives.
What is the goal? Trying new and adventurous? Impressing guests with table beer?
You don't want to turn people off of craft when they're looking to explore. Don't tell them to buy a double west coast ipa because you like it when they drink bud light. You lost them on their first sip.
Offer a comparable.
It seems logical, but I hear people do it all the time.
Lends me to think what my personal 2-4 would look like. And how it would differ from others.
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